More Than a Season: building a Championship Culture

Matt Fulks is a freelance writer and editor and a regular contributor to various publications, including the Kansas City Star and Royals Baseball Insider magazine, the official publication of the Kansas City Royals. In recent years, he has also written for CBS Sportsline, the Denver Post, and USA Today Sports Weekly. He is the author or coauthor of 15 books, including projects with Royals legends Denny Matthews, Frank White, and Fred White. He lives in Overland Park, Kansas. Dayton Moore is the general manager of the 2014 American League champion Kansas City Royals. Since taking over in 2006.;Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; Foreword; Introduction; 1: 90 Feet Away; 2: A Midwestern Kid Realizes His Dream; 3: A Brave New World; 4: You can't win in Kansas City -- 5: Changing the Culture; 6: Organizational Harmony; 7: The Process; 8: The Prodigal Son Returns; 9: Operation: Flip the Switch; 10: The Process Comes to Fruition; Appendices; C You in the Major Leagues; Dear Dayton ... -- About the Authors.