MORE guerrilla marketing research: asking the right people,...

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MORE guerrilla marketing research:...

MORE guerrilla marketing research: asking the right people, the right questions, the right way and effectively using the answers to make more money

Name: MORE guerrilla marketing research: asking the right people, the right questions, the right way and effectively using the answers to make more money
ISBN: 9786612311338

Levinson, Jay Conrad, Kaden, Robert J., Linda, Gerald

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More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research, destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.
Abstract: More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2009

Nhà xuát bản:

Kogan Page Ltd

Ngôn ngữ:

english

Trang:

349

ISBN 10:

6612311339