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The Behavioral Economics of Brand Choice

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The Behavioral Economics of Brand...

The Behavioral Economics of Brand Choice

Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James, Teresa C. Schrezenmaier (auth.)

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Năm:

2007

Nhà xuát bản:

Palgrave Macmillan UK

Ngôn ngữ:

english

Trang:

312

ISBN 10:

1349282642

ISBN 13:

9781349282647

File:

PDF, 1.76 MB

IPFS:

,

english, 2007

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